The Wonder Guide

As the Director of Design, I led the design efforts for collateral across all eight age groups within the KiwiCo product lines, including E-commerce products. One notable project involved revitalizing the design experience for Panda Crate, our youngest age group line. The existing magazine-style guide accompanying each box was text-heavy and challenging for parents to engage with. My task was to create a visually appealing and informative guide that not only encouraged parents to keep it but also provided valuable insights for fostering meaningful interactions with their little ones.